In business, the increasing pressure to achieve makes time management a vital skill. This book presents practical guidelines to help readers do that. It contains tips and techniques and aims to help anyone to review and assess their own time management and adopt new work practices to improve it.
Looks at individual behaviour, what drives it and how to cope with it. This book explains how to recognize and understand difficult people and their actions as a means to resolve problematic situations and awkward issues. It is suitable for managers looking to improve performance.
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Being assertive is being able to express yourself with confidence without having to resort to passive, aggressive or manipulative behaviour. This work offers basic techniques on how to become more assertive, build self-confidence and thus improve career prospects and enhance social life.
Suitable for job-seekers, this book deals with the whole process, from creating a CV and answering the most dreaded interview questions to negotiating a salary. It includes examples of tough questions that interviewers like to throw at you, showing you how to answer them in a way that advance your application and help you to secure your dream job.
Containing practical advice on various aspects of business and personal communication, this title includes how to: help people to like you, understand what motivates people, use the telephone effectively; excel at one-to-one conversation, develop your emotional intelligence, master a good writing style and give a great public presentation.
Deals with the English business writing you need at the top of your career. This title focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. It is suitable for those who have to excel in their English business writing.
Deals with the English business writing you need to take you a step further in your executive career. This book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business.
Shows you how to maintain morale in tough times, deal with a crisis, show courage to colleagues and lead others by your example, whilst discovering the importance of planning for a VIP visit and how to negotiate with a warlord. This title is suitable for aspiring leaders - or those already in command.
Shows how you can transform your individual dream of success into reality. Crammed with common-sense advice and inspiring ideas, this title takes you on a journey of self-discovery that can help you seize your self-belief, set goals and achieve them, overcome setbacks and rejection, become highly motivated and find happiness at home and at work.
Offers insights into recognizing and developing individual leadership qualities, acquiring personal authority, and mastering core leadership functions such as planning, communicating and motivating. Suitable for those who wish to improve or develop their leadership skills, this guide provides a framework for becoming an effective leader.
Managers and leaders of different levels need to ensure that the best decisions are taken, problems are solved in the optimum way, and the creative ideas and innovations so necessary for business flow freely. This title helps you to master the processes of practical thinking which lie behind decision making, problem solving and creative thinking.
Anyone involved in business may, at some point, have to prepare a business plan - whether it is to raise finance, sell a business or develop a specific project. This work covers the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear financial information.
Minutes are vital to the success of meetings. Attendees rely on them for information they may have missed and they serve as an essential communications tool for non-participants. This guide gives advice about the sections of a meeting; the agenda; personal preparation; taking notes; accuracy; and, writing up the minutes.
Looks at individual behaviour, what drives it and how to cope with it. This title covers different angles including: recognizing the seven types of difficult person, what conflict is and how to handle it, handling aggressive people, motivating lazy colleagues, and dealing with difficult customers and handling complaints.
Effective presentation skills are essential for business success and are needed in all sorts of business situations. This work offers practical advice, addressing the common problems many people face when making a presentation. It includes tips on building confidence, understanding body language and using visual aids effectively.
A guide to creating effective customer service. It covers various aspects of the customer care process including how to: understand what the customer wants, not what you think they want; stop losing business and gain market share; and, get a better level of service from internal customers and build long term relationships with customers.
Neuro Linguistic Programming (NLP) is one of the most powerful communication tools available. This title helps you to grasp basic NLP concepts and techniques which should result in real improvements in various aspects of your professional and social activities.
Good communication skills are vital in workplace. This title shows you how to improve your conversations and build rapport with colleagues, hold interview and staff appraisals, learn the skills of persuasion, give effective presentations, writer e-mails, letters and reports and write for the Web.
Shows how to manage stress calmly and efficiently. This book shows how to identify the underlying causes of stress and presents a structured plan to manage both the causes of stress and their effects. It includes tips on topics such as time management, exercise, nutrition and relaxation techniques.
The role of project manager requires maintaining a balance between the demands of the customer, project, team and the organization. This title helps managers to significantly raise the probability of success with their projects and contains practical techniques.
Staff are ever more demanding of their employers. They want to be consulted, appreciated and, more importantly, they want to enjoy their work. This title shows you how to inspire individuals or teams to develop. It clarifies the underlying principles for motivating staff to get results and maximise performance.
Shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, this title demonstrates which advertising strategies are successful and why.
Helps you to develop effective organisational skills and improve the way you work. This title contains tips on seeing your way through complex problems, avoiding information overload, overcoming distractions and interruptions, organising work space and filing systems, and coping with the challenges of working from home.
